Chrysler Ownership/bankruptcy
Chrysler filed Chapter 11 bankruptcy and now the fun begins. Why it took so long for us to get to this point is beyond me. I mean really, who in their right mind thought Chrysler could avoid bankruptcy?
What is "it" going to be today?
Chrysler filed Chapter 11 bankruptcy and now the fun begins. Why it took so long for us to get to this point is beyond me. I mean really, who in their right mind thought Chrysler could avoid bankruptcy?
Via CNN.com
Ford announced today a larger than expected drop in its April sales. Sales were down over 30 percent. GM's sales also dropped over 30 percent but CNN's website has a headline that reads, "GM Posts Better-Than-Expected Sales." Is this an insane headline for a 30 percent sales decline or is it just me. Sure it was projected that sales would drop more than 35 percent but that shouldn't justify a celebration. Let's inflate our projections so we can beat it every time! It's a full proof plan until you run out of money...oh wait, GM ran out of money months ago. Major changes need to take place within the auto industry. They need to reevaluate their business model to align it with the future US and global market. GM's US auto sales will not return to the 2007 peak of 15.1 million units. Many experts predict sustainable auto sales for GM will be around 11 to 12 million units. Plants need to be closed, dealerships need to be closed, and advertising needs to become more aligned with the new sales numbers, revenue and profits. GM's US sales are expected to be around 8 million units this year. Here's where the real rant begins....i've been thinking about this for a couple days now. If GM or any company for that matter has become too big that they can not handle an economic downturn, no matter how big or unseen it is, isn't it part of the price they pay for being that big? Put another way, when a company becomes huge it benefits from economies of scale, better credit terms that smaller companies don't get to enjoy. On the other hand, a smaller company benefits from the fact that it is nimble enough to cut costs quickly or contain debt exposure easier or even change the product line quickly to meet the changing market needs. So, with this being said, why is the government (ie. you and me) paying for a behemoth of a company to stay afloat when we didn't see any of the real benefits of it's size (Japan made more reliable and cheaper cars for years).
I had the same simple conversation with two different friends this week about cell phones, "Do you like your phone?"
Dos Equis has an interesting ad campaign featuring a man they call, "The Most Interesting Man in the World." The ad campaign was created by Euro RSCG/New York and I find them brilliant for one main reason. The self proclaimed most interesting person in the world is a figment of Dos Equis' imagination. There's no real person and therefore they don't need to pay an absorbent amount of money for the actor (Imagine how much the actual most interesting person in the world wold cost! $$$$). Think about it...Gatorade pays millions for Michael Jordan to sponsor their drinks. There's a Gillette Mach 3 commercial with Tiger Woods, Roger Federrer AND Derek Jeter. Just imagine the cost associated with that getting those three athletes together. This is why I find the "Most Interesting man in The World" campaign so brilliant. They have created the aura of an important person from nothing....Plus the writing is pretty clever too. Here are some examples: "His Shirts Never Wrinkle" "He is left handed AND right handed" "He has never lost a sock" "Even if he forgets to put postage on his mail, it still gets there" "His blood smell like calogne" And possibly my favorite... "He once punched a magician. That's right, you heard me."
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